LITTLE, DAVE
After escaping from Art College in the mid 80s, Dave started as a freelance designer at Pens Studio in Soho Square, London. Within a few months Dave realized he needed a bigger challenge, and through a design contact became the head window designer for the HMV flagship store on Oxford Street.
His duties included drawing 30ft x 30ft hand painted rendition copies of the latest major releases such as Queen, Bruce Springsteen, Prince, and Billy Idol, which looked incredible, and inspired him to embark on sleeve designs of his own.
In the late 80s, a chance meeting with a friend got Dave an introduction to the label Rhythm King, which fast became the UK’s No.1 dance label, signing up acts as: Bomb the Bass, S Express, Beatmasters, Betty Boo, William Orbit, for whom all of which Dave created the highly recognizable artwork. Around this time the acid house scene was in it’s infancy introducing Dave to its founding fathers, from Paul Oakenfold to Terry Farley, Ian St. Paul and Andrew Weatherall.
This is where Dave Little’s designs made history!
Dave went on to design flyers for seminal club nights, The World, Spectrum, and Boy’s Own; as well as Boy’s Own Records, Flying Records, and FFRR’s ‘Balearic Beats’, album - all of which are in permanent record at the V&A.
In the early 1990s, Dave went on to work exclusively for Michiko Koshino, where he developed the Motor King range - modern motorcycle wear for the street, light years ahead of its time, and still referenced in today’s fashion.
By the late 90s Dave had designed for the likes of Vodaphone, Reading Festival, V festival, and Pepsi. Dave now concentrates his efforts solely on one off designs, and on his Votan fashion range, which has enjoyed worldwide sales success.